Ford launched a new mobile campaign today. You can send a text to a short code and get the following response:
“The site can be viewed by entering http://www.enpocket.ford.com into a mobile browser”
Honestly. Who wants that? I’ll tell you – NO ONE wants that.
This does nothing but get me angry at Ford for wasting $0.20 in texting fees and giving SMS apps a bad name.
I wonder if their marketing agency read this week’s Business Week article about Toyota’s push to become the largest car maker and their insanely well targeted and effective marketing campaigns.
And I wonder if they also read about T-Mobile becoming more draconian with their banning of third party apps on their mobile phones?
I’m guessing not.
Update: See comments for a response from a director at Mindshare. Also, time to make concerted effort to not be an ass on my blog.